As content marketing has become a common strategy amongst online businesses, the need for valuable content has also risen. When implemented correctly, content syndication is a great way to get more of your content out and amplify your content marketing efforts.
But what is content syndication, really? No need to worry, as we’ve prepared this article containing the definition of the term and a few of the best content syndication strategies. Take a closer look, and you’ll find everything you need about content syndication!
What Is Content Syndication?
Content Syndication is the process of distributing and republishing digital content, such as articles, blog posts, videos, product information and other media, across multiple third-party websites and platforms.
This can be done through RSS feeds, social media, content distribution networks, or partnerships with other websites.
By republishing a good piece of content on multiple platforms, all parties involved stand to benefit. It not only extends the reach of your content but also enhances your brand’s visibility and authority in your industry.
It’s important to note that content syndication differs from guest posting.
While content syndication involves republishing existing content on other platforms, guest posting entails creating new content specifically for another website or blog. Both strategies can complement each other in a comprehensive content marketing strategy.
Content syndication has grown in popularity as users’ expectations for quality content have risen as well.
Of course, the exact type of content you may wish to try and publish on different websites will depend on what you do best! If visually presenting information is what you have a knack for, then producing high-quality infographics and videos would be the way to go.
Key Takeaways
Content syndication is posting videos, images, text, or audio to different websites and platforms besides your own;
Syndicate content can increase brand awareness and help a business reach more of its target audience;
Partnering with a syndication network is one of the methods that can be utilized to get your content on authoritative websites and drive traffic back to your own.
How to Define Content Syndication?
Content syndication can be the method used to bring your content to new platforms and websites, promoting its visibility and popularity.
This approach can take various forms:
- Reposting Blog Articles: Sharing blog posts on industry-specific websites or content aggregators through syndication networks, extending the reach of your content and attracting new readers interested in your niche.
- Distributing Infographics: Syndicating visually compelling infographics on social media platforms or specialized graphic design communities, increasing brand visibility and engagement with audiences drawn to visual content.
- Sharing Industry Insights: Distributing research findings to reputable online publications and industry blogs, positioning your brand as a thought leader, and reaching a wider audience interested in your niche.
- Repurposing Webinars: Syndicating recorded webinars or online events across relevant platforms and communities, maximizing exposure and generating leads by providing valuable educational content to diverse audiences.
- Cross-Promoting Podcasts: Collaborating with complementary brands or influencers to share podcast episodes on each other’s platforms, leveraging existing audiences and expanding reach while fostering cross-promotional opportunities.
Syndicating content is a terrific way to expand your audience, build brand recognition, and generate new leads.
Additionally, it can be a great chance to network with other websites and platforms in your industry. With excellent content, your host platform or website can also greatly benefit from hosting your article or infographic.
Why Is Content Syndication Important?
Considering the vast digital landscape, syndicated content serves as a powerful tool to amplify your brand’s reach and impact. Here are some of the main advantages that your syndicated content can bring.
1. Content distribution
Content syndication spreads information by making your content accessible to other websites. When executed correctly, this technique attracts new qualified leads for your business and increases your online visibility.
2. Expanded reach and SEO benefits
Syndicated content allows you to reach a wider audience while simultaneously boosting your search engine rankings.
By sharing your content across multiple platforms and websites, you increase the likelihood of attracting more visitors and improving your website’s authority in search engine results.
3. Networking opportunities
In addition to improving search engine ranking and brand awareness, syndicated content can assist you in developing connections with other websites.
These connections are invaluable for building partnerships, collaborations, and backlinks, which can further enhance your online presence and credibility.
Effective Content Syndication Techniques to Grow Your Audience
You need to syndicate your content to maintain a fantastic chance to expand your customer base and advance your online business.
There are some strategies to look at when trying to succeed with syndicated content.
1. Explore blogging platforms
Blogging platforms provide built-in audiences where users can set up their blogs. You can choose the frequency and quantity of articles to publish, making them an excellent option for syndicating content.
Explore platforms that align with your target audience and industry to effectively reach potential readers and customers.
2. Partner with syndication networks
By putting referral links throughout their network of blogs and news websites, content syndication networks assist you in disseminating your information.
Many syndication networks collaborate with reputable websites and can assist in exposing your content to a large audience.
3. Use social media
Social media platforms are suitable for much more than social media marketing. The opportunity to publish your material directly on several popular platforms, including LinkedIn’s Publishing Platform and Facebook’s Instant Articles, is fantastic.
These are excellent choices because you can tailor your content for social media sharing, and you have access to analytics and content discovery tools.
4. Engage with industry influencers
Collaborate with influencers in your industry to syndicate your content through their channels. Influencers often have large and engaged followings, allowing your content to reach a broader audience and gain credibility through association with trusted figures in your niche.
5. Guest syndication
Offer to syndicate content from other reputable websites or blogs on your platform in exchange for syndicating your content on theirs.
This reciprocal arrangement not only expands your content reach but also fosters valuable partnerships and networking opportunities within your industry.
Additional Tips & Tricks
- In a study conducted by IntoTheMinds, 65% of B2B experts prioritized using syndication to generate more leads.
- Some blogs may post only original content, which is why you could repurpose your article to convey the same meaning but serve better as a guest post;
- Combining content marketing with content syndication is a great way to draw more attention to your creation and entice new prospects to learn more about your business;
- When creating a guest post, it is good to consider how it reflects both on your web page and the third-party website. An effective guest post can lead a broader audience to explore more of your content.
The Bottom Line
Content syndication stands for developing and distributing valuable content to third-party platforms and websites. An online business can gain additional exposure, reach a broader target audience, and boost brand awareness through content syndication.
You’ve learned what content syndication is, why it is necessary, and strategies for content syndication. Also, you’ve got a few tips & tricks for your future campaigns. With all this knowledge and information, it’s up to you to determine if content syndication is the marketing approach you need to take for your company or organization.
Content Syndication FAQs
Luckily, syndicated content is considered original content, although it may seem duplicate if you were to define it strictly. The same content rarely properly credits the original content creator, which is something that syndicate content does. Moreover, duplicate content seldom provides a backlink to the original content, and syndicated content often does.
The short answer is yes; content syndication can improve search engine rank. This is because your content becomes a source of high-quality backlinks and establishes you as an authority on the subject in question.
The best syndication partner for your business or website will be one that can bring you into touch with your target audience. If your audience reads mainstream media articles, then getting your content into one of them could be a chance to attract more of the audience you want to convert.
A good content syndication strategy for any business is producing excellent content. Often, even without a content syndication strategy, third-party websites will take note of content that provides value to the audience. Beyond that, guest blogging, syndication, and video content could be avenues to consider.
